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10% discount for Summer 2008 bike hire reservations.

Understanding marketing and promotion campaigns 

10% discount for Summer 2008 bike hire bookings made before the end of 2007 year.

To be eligible, you must quote the secret code word “vertebrae ceramic” and pay your 20% reservation deposit on or before the 31st of December, 2007. Offer only vaild for bike rentals in the Summer 2008 period from April 1st through to September 30th. Discount applies to published web-rates.

Simple enough?

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