Life from an outsider's perspective…

Why in the world are we here? The mission statement:


  1. To provide the most reliable, professional-quality bicycle hire service which accommodates for all manner of cycling enthusiasts and their associated needs on the island of Tenerife.
  2. To provide an accurate, well-organised source of information about all aspects of cycling in the Canary Islands.
  3. To effectively & courteously communicate with all of our potential clients.
  4. To take advantage of the unique combination of Tenerife’s fantastic climate & mountainous terrain for physical training purposes.
  5. To minimise our impact on the environment by saving energy, reducing waste, reusing, repairing & ultimately recycling materials wherever possible
  6. To support the local Canarian culture whenever we have the choice. We firmly believe that “small is beautiful” We endeavour to show these principles to all visitors.
  7. To inspire people the world over; if you can cycle here, you can do almost anything.
  8. To demostrate to other businesses that you don’t have to be big, you just have to think big.
  9. The ultimate goal of is to be known by the entire worldwide cycling community.
  10. To demonstrate the superior efficiency of the humble bicycle whilst encouraging cycling as a simultaneous form of transport and exercise to everyone else.

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