In search of «The Purple Kettle»
During one of the lectures I attended at university, our popular Design & Materials Selection Proffessor, Bessim Ben-Nissan, once said:
«No one’s going to buy a kettle if it’s-a purple»
At the time, I thought that statement was an over-generalisation of people’s tastes. I remembered thinking: «Well I for one would definitely buy a purple kettle, if they were available». Not only because I happened to like the colour purple, but maybe even just to prove him wrong.
Its been nearly a decade since that lecture, and I’m yet to encounter a fully purple kettle. For years I went in search of one. You can find mauve kettle lids and lavender-coloured handles in most electrical retail shops, but NEVER, EVER, a genuine 100% purple coloured kettle. There’s an online shop called www.purplestore.com, who specialise in all manner of eclectic purple products. There’s a virtual smorgasboard of items, in fact the only common trait is that they’re only available in various shades of purple. The shop is devoted to purple. Nevertheless, you won’t see any purple kettles for sale.
Taking this slightly further, even if you go to another super-specialist retailer, www.purplekettlegifts.com, stocked with the most kitch American products you could ever hope to imagine, you still won’t find any purple kettles! In fact you won’t find any kettles for sale at all!! One gets the impression that they chose this rather eccentric name just for the sake of being totally unique.